Digital Marketing Generalist Intern

Description

Relevant Dealer is an automotive digital marketing and technology company that helps dealerships improve their online presence, attract qualified customers, and make more informed marketing decisions. Our services include search engine optimization (SEO), website development and management, paid digital advertising, social media marketing, content development, marketing analytics, and business intelligence.

Our Digital Marketing Generalist Internship is a structured, paid, 16-week learning experience designed to introduce college students to the different disciplines involved in modern automotive marketing. Interns will develop a broad understanding of how marketing strategy, dealership websites, advertising, customer engagement, analytics, and technology work together to support business growth.

The internship follows a progressive training model, beginning with marketing fundamentals, client orientation, and website optimization before advancing into analytics, Google Tag Manager, paid advertising, social media, email marketing, and conversion optimization.

Interns will receive approximately 1–2 hours of direct instruction each week from an experienced team member, along with 2–3 hours of guided independent learning using professional training resources. The remainder of their scheduled time will focus on supervised, hands-on projects that reinforce the concepts they are learning.

A designated internship supervisor will provide ongoing guidance, assign projects, review completed work, and conduct regular progress evaluations. Additional mentorship will be provided by team members with expertise in SEO, website management, paid advertising, analytics, content creation, and marketing technology.

Learning goals include developing proficiency with common digital marketing platforms, understanding the automotive customer journey, applying fundamental marketing concepts to real-world projects, interpreting basic marketing performance data, and developing professional communication, critical thinking, and problem-solving skills.

The experience will conclude with a supervised marketing analysis project, giving the intern an opportunity to demonstrate their knowledge and present recommendations based on actual marketing data and observations.

Responsibilities

The Digital Marketing Generalist Intern will participate in progressively more advanced assignments designed to provide practical experience across multiple areas of automotive digital marketing. Responsibilities will be aligned with the intern's current training and abilities, with instruction and supervision provided throughout the program.

Website Management and Search Engine Optimization

1. Learn to navigate automotive dealership website platforms, including Dealer.com.
2. Review and optimize website page titles, meta descriptions, headings, and image alternative text.
3. Evaluate dealership website pages for content accuracy, usability, and opportunities for improvement.
4. Assist with implementing and verifying approved SEO recommendations.
5. Document findings and learn how website optimization contributes to search visibility and customer engagement.

Marketing Analytics and Business Intelligence

1. Learn the fundamentals of Google Analytics 4 and Google Tag Manager.
2. Review website traffic, engagement, conversion events, and customer behavior.
3. Explore Relevant Intelligence, our business intelligence platform, to understand how marketing data is collected, organized, and analyzed.
4. Assist with identifying website performance trends, customer experience challenges, and opportunities for improvement.

Digital Advertising

1. Learn the fundamentals of Google Ads, including Search, Performance Max, Display, and vehicle inventory advertising.
2. Assist with supervised campaign reviews, creative quality checks, and landing page evaluations.
3. Learn how advertising performance is measured and how campaign results connect to dealership goals.

Social Media and Content Marketing

1. Assist with developing social media content, captions, and creative concepts.
2. Learn to organize content calendars and prepare posts for review.
3. Explore how social platforms support dealership branding, customer engagement, and vehicle sales.

Email Marketing and Customer Engagement

1. Learn how email marketing campaigns are planned, developed, and evaluated.
2. Assist with preparing campaign content, conducting quality checks, and reviewing campaign performance.
3. Understand the relationship between marketing campaigns, customer inquiries, and dealership CRM systems.

Professional Development and Applied Learning

1. Participate in weekly training sessions, mentoring discussions, and supervised projects.
2. Complete assigned professional learning resources and practical exercises.
3. Maintain documentation of completed projects, lessons learned, and recommendations.
4. Participate in team discussions and periodic performance reviews.
5. Complete a final project analyzing a dealership's digital marketing presence and presenting improvement recommendations.

All assignments will have clearly defined learning objectives and will be reviewed by an experienced team member. The internship is intended to provide educational experience rather than replace the responsibilities of a regular employee. Administrative activities will remain limited and incidental to the learning experience.

Qualifications

We are seeking a motivated, detail-oriented college student who is interested in exploring a career in digital marketing, advertising, business analytics, or marketing technology.

Preferred Qualifications

1. Currently enrolled in a college or university program in Marketing, Business, Communications, Advertising, Information Technology, or a related field.
2. Strong written and verbal communication skills.
3. Basic computer proficiency and comfort working with web-based applications.
4. Attention to detail and the ability to follow documented processes.
5. Organizational skills and the ability to manage assigned projects.
6. Curiosity about marketing, technology, consumer behavior, and business performance.
7. Willingness to learn new software, ask questions, and incorporate constructive feedback.
8. Ability to work both independently and collaboratively under supervision.

Helpful but Not Required

1. Familiarity with social media platforms or content creation.
2. Basic understanding of websites, SEO, or digital advertising.
3. Experience with spreadsheets, Google Workspace, or Microsoft Office.
4. Interest in data analytics or the automotive industry.
5. Familiarity with AI-powered productivity and marketing tools.

No previous professional marketing experience is required. Relevant Dealer will provide structured training, guidance, and practical learning opportunities throughout the internship.

We value curiosity, dependability, initiative, and a willingness to learn more than prior technical knowledge.

Learning Objectives

By the conclusion of the 16-week Digital Marketing Generalist Internship, the student should be able to demonstrate the following knowledge and skills:

1. Understand Digital Marketing Fundamentals

Explain how SEO, paid advertising, social media, email marketing, website experience, and analytics work together to support business objectives and the automotive customer journey.

2. Apply Website Management and SEO Principles

Navigate a dealership website content management system, evaluate website content, implement supervised SEO improvements, and explain the importance of page titles, meta descriptions, headings, images, and content relevance.

3. Interpret Marketing Analytics

Use introductory Google Analytics 4 reporting and business intelligence tools to identify traffic sources, engagement trends, customer behaviors, and conversion opportunities.

4. Understand Marketing Technology and Tracking

Describe how Google Tag Manager, website events, conversion tracking, and customer relationship management systems help businesses measure marketing effectiveness and follow customer activity from initial engagement through lead submission.

5. Develop Foundational Digital Advertising Skills

Explain the structure and objectives of digital advertising campaigns, identify common performance metrics, and participate in supervised campaign reviews and optimization exercises.

6. Create and Evaluate Marketing Content

Develop sample social media posts, website content, and email marketing materials while demonstrating an understanding of brand consistency, audience targeting, communication objectives, and quality assurance.

7. Apply Data-Driven Problem-Solving

Analyze a basic marketing performance scenario, identify potential areas for improvement, and develop actionable recommendations supported by available data.

8. Demonstrate Professional Workplace Skills

Develop effective communication, time management, documentation, teamwork, and critical-thinking skills through mentorship, supervised assignments, and constructive feedback.

9. Understand the Role of Business Intelligence

Explore how Relevant Intelligence combines information from multiple marketing and dealership systems, and learn how consistent reporting helps businesses make informed operational and marketing decisions.

10. Complete a Practical Marketing Analysis Project

Conduct a supervised digital marketing review of a dealership, evaluate selected elements of its website and marketing performance, and present findings and recommendations to Relevant Dealer team members.

Learning progress will be evaluated through completed practical assignments, project reviews, regular mentor feedback, and a final presentation. The internship is designed to establish transferable professional skills and prepare students for potential entry-level opportunities in digital marketing and marketing technology.

Contact Information