Agency Marketing Specialist
Last Updated:Feb 25th, 2026
The Wottring Agency: Allstate Insurance
Agency Marketing Specialist
Description
Position Overview
We are seeking a motivated and creative Marketing Intern to lead and support our agency’s social media presence, digital advertising, and community engagement initiatives. This role is ideal for a student or early-career professional interested in marketing strategy, branding, and data-driven growth in a professional services environment.
Responsibilities
Key Responsibilities
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Plan, create, and schedule content across social platforms (Facebook, Instagram, LinkedIn, Google Business Profile)
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Assist with digital advertising campaigns (Meta ads, Google Ads, local targeting)
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Develop educational and promotional content related to auto, home, renters, and life insurance
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Track performance metrics and provide monthly marketing reports
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Support local community marketing efforts and event promotion
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Help maintain website content and landing pages
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Research marketing trends and competitor strategies
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Collaborate with agency leadership on campaigns that drive quote requests and appointments
Qualifications
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Major in Marketing, Business, Communications, Digital Media, or Entrepreneurship
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Completed coursework in:
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Digital Marketing
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Social Media Strategy
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Consumer Behavior
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Advertising or Brand Management
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Data Analytics or Marketing Research
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Content creation (posts, reels, short-form video)
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Basic graphic design (Canva or Adobe Express)
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Copywriting for promotions and education-based content
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Understanding of social media algorithms
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Analytics awareness (engagement, reach, conversion basics)
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Organized and deadline-driven