Marketing Intern

Description

Impact Financial Group is looking for an enthusiastic marketing intern to join our team for the upcoming semester/summer. As a member of our marketing team, you will be tasked with helping us deliver our strategic marketing plan and achieve or exceed our practice’s client experience, brand, and sales goals.

The internship is a paid, full-time internship in the summer (40 hours/week) and part-time during the academic year (15-20 hours/week). The ideal candidate will be highly motivated and creative with the ability to work independently and as a member of our team.  Strong writing and proofreading skills are necessary. Familiarity of social media, LinkedIn and Facebook, is a must. Knowledge of graphic design, especially InDesign and/or Illustrator, is also desired. A capstone project recapping the internship experience will be delivered to Impact’s leadership team at the end of the internship.

Responsibilities

• Assisting in various marketing and promotional activities (i.e. brand promotion, social media, client communication)
• Working with the marketing specialist to assure high-quality prospecting and client data is correctly captured and tracked in Salesforce.com
• Working with Marketing Director on event planning and execution, including targeting attendees and creating prospect lists, creating invites, securing registrations and post-event follow up
• Own all updates to the team and advisor websites and social media using Ameriprise tools.
• Helping manage community outreach and sponsorships, association memberships, as well as assuring an excellent experience for all clients
• Assist in the creation of Impact's quarterly client newsletter
• Assist with regulated marketing initiatives by ensuring all promotional materials comply with Ameriprise standards

Qualifications

• Junior or Senior working toward a degree in marketing or communications
• Excellent verbal and writing abilities
• Advanced user of Microsoft Office (Outlook, Word, PowerPoint, Excel)
• Use of Salesforce.com a plus
• Use of Canva (required), Adobe Creative Suite (a plus)
• Outgoing team player with excellent communication skills.
• Self-motivated and able to work in a fast paced environment.

Learning Objectives

• 1. Strategic Marketing Execution

  Gain an understanding of how an integrated marketing plan is executed within a professional services firm by supporting brand-building, client experience, and growth initiatives, while learning how various marketing channels work together to drive results.

  2. Digital Marketing & Content Management

  Develop hands-on experience managing professional social media accounts, maintaining company websites, and creating and editing marketing content across platforms to support overall marketing efforts.

  3. Brand Compliance & Regulated Marketing

  Build awareness of marketing regulations within the financial services industry by ensuring materials meet compliance standards and learning how to balance creativity with required guidelines.

  4. Creative & Technical Skill Development

  Strengthen design, writing, and editing skills through the use of tools like Canva, Adobe Creative Suite, and Microsoft Office, while producing polished and professional marketing materials.

  5. Professional Skills & Workplace Readiness

  Enhance professional effectiveness by developing communication skills, managing time and projects efficiently, and working both independently and collaboratively in a fast-paced environment.