Category Archives: Social Media

Chase Bogan: Making an IMPACT

Indiana INTERNnet celebrated internship excellence on February 8, 2017, at the 11th Annual IMPACT Awards Luncheon. Though the event is over and the winners have been announced, we are continuing to celebrate the nominees’ successes.

These are their stories.

Chase Bogan graduated from Indiana University-Bloomington in 2016 with a bachelor’s degree in studio art, with a concentration in graphic design. He interned with Hanapin Marketing, and was hired as a full-time employee.

 

Indiana INTERNnet: How did you like your internship with Hanapin Marketing?

Chase Bogan: It was actually much different than I anticipated. I knew nothing about Hanapin Marketing before applying, and assumed I wouldn’t really fit in, or enjoy an internship at a marketing place. I was the typical college student that didn’t know what I wanted to do, but thought I knew what I did not want to do. Luckily, I knew almost right away that I’d …

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Tales from the Young Intern

Hattie Hynes is a Recruiting/HR Marketing Intern with Milliner & Associates. She will graduate from the Indiana University Kelley School of Business in 2018.

Recently, I had the opportunity to attend “Forward: Tales from the Young CEO”, an Indy Chamber event. This was my first professional event, besides a career fair, so I had almost no expectations going in. My green “first-timer” ribbon proudly displayed, I fumbled around nervously for the first 20 minutes of the networking portion of the event. I was at the mercy of my mentor, Nicole Bieker, as she introduced me to all the people she knew at the event.

After what seemed like an endless number of handshakes and conversations, finally the program started. The keynote speaker was Max Yoder, co-founder and CEO of Lesson.ly, an organization that produces learning software for companies. Being a CEO, I expected Max to be an old executive in a …

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Intern Meet & Greet with Pete

Indiana INTERNnet is hosting an afternoon event on March 7 from 3-5 p.m. Interns and college students are invited to meet Peter Dunn, Founder of Pete the Planner, and listen to his lively financial tips. Employers are welcome to invite their interns and attend with them as well.

A networking session will follow the presentation to connect with fellow interns. Beverages and snacks will be provided, courtesy of Baldwin & Lyons, Inc.

This is a free event, and space is limited. Please contact Karissa Bash, kbash@indianachamber.com, for more details and to RSVP by Tuesday, February 28.

Dunn is a local comedian, author, columnist and financial wellness educator. His organization, Pete the Planner, helps individuals with finance troubles get back on track through publications, broadcasts, speaking engagements and more.

During last year’s summer engagement event at the Indiana State Fair, Dunn advised interns on moving out of their parents’ houses …

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Football and Final Exams: GIFs Edition

Autumn brings many things, but more importantly it brings college final-exams and football games. While the connection between college students and NFL players may seem stretched, both feel the pressure to perform their best and succeed. NFL players are portrayed as aggressive and mean, however there are many other emotions they experience that college students can relate to their upcoming final exams.

 

Preparing for Finals

College exams sneaking up on you, like:

Don’t let your final exams hit you in the face (so-to-speak) like this NFL player. Pay attention to the dates in your class syllabi and plan ahead. By scheduling time to study weeks before your exam, you’ll be more prepared and score those extra points on the test.

When you try to form a study group with your classmates, and it doesn’t go well.

When they work, study groups are a great way …

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The Intern Queen’s Career Advice

Matt Kennett is the marketing and public relations intern at the Crossroads of America Council. He is currently a senior marketing major at Butler University’s Lacy School of Business and will be seeking job opportunities in the near future.

I have accumulated some questions before I enter the work force, as many students have experienced. Fortunately, I was able to get some answers at an event through my internship at Crossroads of America Council. On Monday, October 24, 2016, I did not go into the office. Instead, I traveled downtown to take part in an internship event hosted by Indiana INTERNnet and Baldwin & Lyons. I did not know what to expect, but was pleasantly surprised by the professionalism and quality information provided.

I was able to meet interns from all around Indianapolis and some other Butler University students. We were able to talk about our current and past …

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Networking, Financial Guidance and Funnel Cakes

Last Friday, Indiana INTERNnet partnered with the Indiana State Fair to host the third (and final) intern engagement event of the summer. The interns were ready for a full day of fun, which started with a round of networking bingo!

Each player searched for a fellow intern who matched a description on the bingo card. For example, an intern who has studied abroad or one has complete multiple internships. Once a row or column was completed, the player was entered in a drawing for Fair Bucks (dollar-amounted vouchers to be used only at the Indiana State Fair). Janet Boston, Executive Director of Indiana INTERNnet, announced the winners-all three were Salesforce intern- during her welcoming speech.

The entertainment continued with two representatives from the Indiana State Fair making an on-stage appearance. Mark Anderson, Director of Human Resources at the Indiana State Fair Commission, thanked everyone for coming and discussed …

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Write a Compelling Internship Posting, Part III

Summer internship season is quickly approaching. This is Part III of a three-part series on crafting internship postings that will attract qualified candidates on Indiana INTERNnet and elsewhere.

The first part of this series provided general tips for posting an internship, the second part highlighted the strengths of a well-written internship posting. This post will feature the use of keywords and promoting an internship.

Many students search for internships using keywords, therefore if you want your internship to be seen you should plan accordingly. For example, if a student is searching for a public relations internship they may use keywords such as communications, public relations, public affairs, community outreach and marketing. By including these keywords, the internship will be easier for candidates to find.

The best place for keywords is in the internship title. However, be selective with the words you choose. Decide which term best describes the internship and …

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The Frustration of Not Knowing

Geneva Heerschap is currently enrolled at Butler University where she is studying Marketing. In 2015, she spent a semester abroad in the Netherlands. Heerschap is the spring marketing and public relations intern at Crossroads of America Council, Boy Scouts of America. 

As person that likes to be the one who knows it all, it can be rather frustrating to come into an internship and realize you know less than you thought. The purpose of an internship is to grow and become more knowledgeable about a chosen field of interest. Facing the reality that you know less than what you thought can be hard to grasp.

For one my first projects, I had to write a press release. Once completed, I felt confident in my work, but when I got it back I realized I still had more to learn. It was a bit shocking at first since I hadn’t met this …

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Experience produces lifetime internship advocate

Over the 17 weeks as a marketing intern for Indiana INTERNnet, I found my stride in helping the small nonprofit achieve its mission of connecting interns and employers throughout the state.

Not surprisingly for an organization that promotes internships, Indiana INTERNnet knows how to provide an excellent experience for its intern. I managed its social media networks, approved employers registering to use its services and generated blogs about internship topics. All of these tasks bolstered my résumé and upped my odds of landing my dream job.

On Facebook and Twitter, I shared materials on interns, internships and job search tactics such as cover letter and résumé writing. I posted Indy-related photos to Instagram and wrote a weekly announcement on LinkedIn. I measured Indiana INTERNnet’s success through web analytics and generated a weekly social media report for the staff. I grew from a clumsy social media novice to a skillful knowledge-sharing …

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Research, personal experience reinforce value of internships

The introduction to “State of College Hiring 2015,” opens with a statement that we at Indiana INTERNnet find to be absolute truth.

“Internships help students develop experience, better understand their careers and increase future job prospects and salaries.”

Looksharp surveyed more than 50,000 college students and recent graduates to find trends among work-and-learn experiences. Part of the study’s purpose was to show college students how to set themselves apart from the competition.

To get the “edge” in the job market, Looksharp found that multiple internships, high GPA and online career profiles help increase the chances of graduates landing the right job for them after college. From a personal perspective, I’m hoping these findings prove to be true.

As an intern at Indiana INTERNnet, I’ve been immersed in social media, a key component of many communication jobs. As my internship here creeps closer to its conclusion, I know I’m not a …

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Studies show internships matter

Did you know that employers nationwide offered full-time positions to their interns nearly 65% of the time in 2013? And 79% of the interns accepted the offer.

I find these figures from the National Association of Colleges and Employers (NACE) fascinating because they are a testament to the value of internships. Many employers now treat internships as an extended job interview of sorts – training the next generation of talent in order to build their workforce. A 2015 survey by NACE confirms this trend. The report reveals about 70% of employers indicated that seeking full-time, entry-level employees is a main function of their internship programs.

An additional benefit to internships is the return on investment. A study cited by Purdue University Calumet showed that in 2012, college students with internship experience made on average 15% more money than those who did not complete an internship. More coin in the pocket …

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Non-traditional review of The Intern

Admittedly, when I first considered applying to work with Indiana INTERNnet, I thought I was a bit aged to take on an internship.

That is until I watched the trailer for the upcoming movie “The Intern.” I am nowhere near 70, the age of the intern character played by one of my favorite actors, Robert De Niro. But I did wonder how I would compete against traditional college students. It goes to show that no matter your age, if you’re willing to learn, you can find opportunities.

I call this a non-traditional movie review for two reasons. First, non-traditional (a 37-year-old parent who works while attending college) is the type of student I am, and second, I’ve yet to see the movie, which is set for release Sept. 25. Based on the trailer, however, I expect to experience more than a few laughs and maybe even learn a life lesson …

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Indiana INTERNnet Summer Intern Reflects on Growth

“Do what you are afraid of.”

These are the words of Caryl Auslander, VP of Education and Workforce Development Policy at the Indiana Chamber of Commerce. When she said this, she didn’t know I accepted this internship at Indiana INTERNnet for that very reason.

Prior to joining this team to help increase talent retention, I was a student plagued by writer’s block, and I had very little social media experience. I decided I wanted to face this head-on.

I was that guy, probably like your parents, who used Facebook just to see who wished me a happy birthday once a year. As far as I was concerned, hashtags were never the character displayed in front of a word to loop a post into a larger conversation. It was always just the number/pound sign to me.

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“This kind of growth could not be found in …

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The New Era of Marketing

Clayton Maddox is a content marketing intern with National Trade Supply, LLC in Greenwood, IN.  He assists with social media accounts, creating content, graphic design, and PPC advertising.

The 60s are often called the Golden Age of Advertising.

“Mad Men” like Donald Draper were the pioneers, with beautifully crafted stories and ideas rolling off the tongue one after the other. The interns only dreamed that they could ever be as witty and cool as them. All ideas were destined for TV, print, billboard or radio.

That was 50 years ago though, and the marketing and advertising industry has changed immensely.  Fedoras, plaid suits, smoking and drinking at work are all gone. Even though change is rapid, it’s time marketing classes incorporate modern aspects of marketing.

Creatives like Donald Draper are still essential for marketing agencies, but there’s a whole new side to marketing that wasn’t covered in any of …

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Working in the “social generation”

“Social” often describes millennial interns. Plenty of studies and begrudging comments from adults note that Gen-Y can hardly take a step without tweeting about it. Rather than being born into the social media era, we grew up with it, and are therefore more likely to embrace new platforms of telling people what we are doing and with whom.

For young interns, “social” must take on a second meaning in the workplace. Clearly, it is important to be friendly with coworkers, but our social media presence must evolve as well. A recent article from Careerealism (http://bit.ly/1p78WQa) boldly claims that while social media cannot replace your resume, it is an additional virtual component that employers look at.

Toward this end, make sure your Twitter account is professional. While it may be fun to livetweet the latest episode of “The Bachelorette” (guilty), use your professional twitter to engage in conversations about your field …

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