Tag Archives: Stuart Draper
The New Era of Marketing
Clayton Maddox is a content marketing intern with National Trade Supply, LLC in Greenwood, IN.Ā He assists with social media accounts, creating content, graphic design, and PPC advertising.
The 60s are often called the Golden Age of Advertising.
āMad Menā like Donald Draper were the pioneers, with beautifully crafted stories and ideas rolling off the tongue one after the other. The interns only dreamed that they could ever be as witty and cool as them. All ideas were destined for TV, print, billboard or radio.
That was 50 years ago though, and the marketing and advertising industry has changed immensely.Ā Fedoras, plaid suits, smoking and drinking at work are all gone. Even though change is rapid, itās time marketing classes incorporate modern aspects of marketing.
Creatives like Donald Draper are still essential for marketing agencies, but thereās a whole new side to marketing that wasnāt covered in any of …