Social Media Manager

Last Updated:Sep 2nd, 2025
Social Media Manager
Description
Organization Description:
ElevateYourBallGame.Store is a specialized online sporting goods company dedicated exclusively to basketball players seeking to maximize their potential. We provide carefully curated training products designed to enhance skill development, along with injury prevention solutions that keep athletes on the court and performing at their peak. Our mission is to empower basketball players at all levels with the tools they need to dominate their game while minimizing time lost to preventable injuries.
Internship Program Overview:
Our Social Media Manager Internship is designed as an entrepreneurial learning experience that balances structured guidance with creative independence. This program is ideal for ambitious individuals who thrive in environments where they can take ownership of their work while having access to mentorship when needed.
Supervision, Training & Mentorship Structure:
Supervision Style: Collaborative guidance model with emphasis on intern autonomy
Approach: "Guide when needed, empower always" philosophy
Training Program (2-Week Intensive):
Week 2: Brand voice, content strategy, and basketball industry-specific marketing techniques
Creative Leadership: Intern maintains full creative control over content development
Professional Development: Focus on building decision-making confidence and entrepreneurial thinking
Learning Goals for the Intern:
Develop Autonomy & Leadership Skills
Build confidence in independent decision-making
Learn to trust personal instincts and creative vision
Take ownership of social media strategy and execution
Master Advanced Social Media Marketing Techniques
Understand basketball community engagement strategies
Learn conversion-focused content creation for sporting goods
Develop expertise in multi-platform content optimization
Build Resilience & Problem-Solving Abilities
Navigate challenges independently before seeking guidance
Develop creative solutions to marketing obstacles
Learn to adapt strategies based on performance metrics
Gain Industry-Specific Expertise
Understand the basketball training and injury prevention market
Learn to speak authentically to basketball players' needs and aspirations
Develop content that resonates with athletes at various skill levels
Expected Outcomes:
By the end of this internship, the successful candidate will have gained real-world experience managing social media for a niche e-commerce business, developed confidence in their creative and strategic abilities, and built a foundation for autonomous professional success in digital marketing.
Responsibilities
Unique Internship Opportunities:
Unlike a standard employee who might focus on execution of predetermined strategies, this intern will:
1. Have full creative control over content direction and visual brand representation
2. Experiment with new platforms and engagement strategies without rigid oversight
3. Develop their own content series and campaign concepts from ideation to execution
4. Build genuine relationships within the basketball community rather than just broadcasting messages
Qualifications
What We DO Expect:
- Basic social media familiarity: Personal use of platforms like Instagram, TikTok, Twitter, and Facebook
- Creative interest: Passion for content creation, whether through personal posts, school projects, or hobby-level video/photo work
- Basketball knowledge or genuine interest: Understanding of the sport and its community (playing experience not required)
- Willingness to learn: Eagerness to master new tools and systems during our 2-week training period
- Communication skills: Ability to write engaging captions and interact authentically with online communities
What We DO NOT Require:
- Professional social media management experience: This internship is designed to teach these skills from the ground up
- Advanced technical skills: We'll provide comprehensive training on all platforms, editing software, and marketing tools
- Previous marketing campaign experience: The intern will learn campaign development and execution through hands-on practice
- Management or leadership experience: This role focuses on individual contribution and creative development
- Formal education in marketing: We value passion and potential over credentials
- Professional video production experience: Basic smartphone video skills are sufficient to start
Perfect Candidate Profile: We're seeking someone who may be:
- A college student studying marketing, communications, sports management, or related fields
- A recent graduate exploring digital marketing as a career path
- Someone with strong personal social media presence who wants to learn business applications
- A basketball enthusiast who understands player mindset and community dynamics
- An individual with creative hobbies (photography, video editing, graphic design) looking to apply skills professionally
Our Training Philosophy: Since this is likely the intern's first professional social media role, our comprehensive 2-week training program will cover:
- Industry-standard tools and platforms from beginner to intermediate level
- Basketball market-specific content strategies
- Professional communication and brand voice development
- Basic analytics and performance measurement
We believe in growing talent rather than requiring it upfront. This internship is specifically designed to transform someone's personal social media skills into professional marketing expertise while building confidence through guided autonomy.
The ideal candidate brings enthusiasm, creativity, and willingness to learn – we'll provide everything else through mentorship and hands-on experience.
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