Web Designer

Description

Organization Description:

ElevateYourBallGame.Store is a specialized online sporting goods company dedicated exclusively to basketball players seeking to maximize their potential. We provide carefully curated training products designed to enhance skill development, along with injury prevention solutions that keep athletes on the court and performing at their peak. Our mission is to empower basketball players at all levels with the tools they need to dominate their game while minimizing time lost to preventable injuries.

Internship Program Overview:

Our Web Designer Internship is structured as an entrepreneurial learning experience that combines technical skill development with creative independence. This program is designed for ambitious individuals who want to take ownership of web design projects while having access to strategic mentorship and guidance when needed.

Supervision, Training & Mentorship Structure:

Primary Supervisor: Direct reporting to the Founder/Owner

Supervision Style: Collaborative guidance model emphasizing intern autonomy and creative leadership

Availability: Scheduled check-ins and on-demand support for technical challenges and strategic decisions

Approach: "Empower first, guide when needed" philosophy encouraging independent problem-solving

Training Program (2-Week Intensive):

Week 1: Comprehensive system training covering all web design platforms, tools, and technologies used

Week 2: Brand implementation, user experience principles, and basketball market-specific design strategies

Ongoing: Continuous skill development through real-world project application and feedback

Mentorship Framework:

Creative Authority: Intern maintains full creative control over design decisions and visual direction

Technical Support: Regular consultation available for complex development challenges and optimization strategies

Professional Growth: Focus on building design confidence, technical proficiency, and entrepreneurial thinking

Learning Goals for the Intern:

Develop Design Autonomy & Creative Leadership

Build confidence in independent design decision-making
Learn to trust creative instincts and design vision
Take full ownership of web projects from concept to completion

Master Technical Web Design & Development Skills:

Gain proficiency in modern web design platforms and coding languages
Learn responsive design principles for optimal user experience across devices
Develop expertise in website optimization for speed and performance

Acquire Advanced Digital Marketing Integration:

Master SEO management techniques and implementation strategies
Learn conversion-focused landing page design and optimization
Understand user journey mapping and conversion funnel design
Develop skills in A/B testing and data-driven design improvements

Build Problem-Solving & Resilience Skills:

Navigate technical challenges independently before seeking guidance
Develop creative solutions to design and functionality obstacles
Learn to adapt designs based on user feedback and performance analytics

Gain Industry-Specific Design Expertise:

Understand basketball community aesthetics and user preferences
Learn to design for athlete mindset and performance-focused purchasing decisions
Develop expertise in sports e-commerce user experience optimization
Create designs that resonate with basketball players across skill levels

Expected Outcomes:
By the end of this internship, the successful candidate will have gained comprehensive experience in professional web design, developed advanced technical skills in SEO and digital marketing integration, and built confidence in their ability to independently manage complex web projects. They will emerge with a strong foundation for autonomous success in web design and digital marketing careers.

Responsibilities

Tasks/Projects for Web Designer Intern:

Primary Design & Development Projects (65% of role):

Website Design & Optimization:

• Design and develop custom landing pages for specific basketball training products and injury prevention campaigns
• Create responsive web designs that perform seamlessly across desktop, tablet, and mobile devices
• Redesign existing product pages to improve user experience and conversion rates
• Develop seasonal campaign pages (pre-season training, playoff preparation, off-season development)

Creative Web Development:

• Build interactive product demonstration sections showcasing basketball training equipment
• Design and implement custom graphics, icons, and visual elements that speak to basketball culture
• Create engaging "before and after" comparison pages for injury prevention products
• Develop user-friendly navigation systems optimized for athlete shopping behaviors

SEO & Digital Marketing Integration (25% of role):

Search Engine Optimization:

• Conduct keyword research specifically for basketball training and injury prevention terms
• Implement on-page SEO strategies including meta descriptions, alt tags, and content optimization
• Optimize website loading speeds and technical SEO elements
• Create SEO-friendly URL structures and site architecture improvements

Conversion Optimization:

• Design and A/B test different landing page layouts to maximize conversion rates
• Implement heat mapping and user behavior tracking to inform design decisions
• Create compelling call-to-action buttons and purchase flow optimization
• Develop email capture forms and lead generation page designs

Administrative Tasks (10% of role):

• Update product information and pricing on existing pages
• Basic website maintenance and content uploads
• Performance reporting using analytics tools

Learning-Focused Projects:

• Conduct competitor website analysis to identify design opportunities and industry trends
• Create user persona profiles based on basketball player demographics and shopping habits
• Develop personal design portfolio pieces featuring basketball-themed projects
• Research emerging web design trends in sports e-commerce

Unique Internship Opportunities: Unlike a standard employee who might work within predetermined design templates, this intern will:

• Have complete creative freedom to reimagine website sections and user experience flows
• Experiment with innovative design concepts without rigid brand constraints
• Build pages from scratch rather than just maintaining existing content
• Learn through trial and error with real business impact and measurable results
• Integrate technical skills (coding, SEO) with creative design in a single role

Real-World Impact Projects:

• Design landing pages that directly contribute to sales and business growth
• Create website features that solve actual customer pain points in the basketball community
• Develop design solutions that differentiate the brand in the competitive sports equipment market
• Build responsive designs that improve user experience for mobile-first basketball audiences

This structure ensures the intern gains comprehensive experience in professional web design while making meaningful contributions to business success through creative, technical, and strategic work rather than routine administrative tasks.

Qualifications

Experience Expectations for Web Designer Intern:

What We DO Expect:

• Basic computer proficiency: Comfortable navigating different software programs and learning new digital tools
• Creative interest: Passion for visual design, whether through personal projects, school assignments, or hobby-level graphic work
• Problem-solving mindset: Willingness to troubleshoot technical issues and find creative solutions
• Basketball knowledge or genuine interest: Understanding of the sport and its community (playing experience not required)
• Eagerness to learn: Enthusiasm for mastering new web design platforms and coding languages during our 2-week training period

What We DO NOT Require:

• Professional web design experience: This internship is designed to teach industry-standard skills from the ground up
• Advanced coding knowledge: We'll provide comprehensive training on necessary softwares
• Previous SEO or digital marketing experience: The intern will learn these skills through hands-on practice and mentorship
• Management or client-facing experience: This role focuses on individual technical and creative development
• Formal education in web design or computer science: We value potential and passion over credentials
• Professional portfolio: Basic design interest or personal creative projects are sufficient to start
• Experience with specific platforms: We'll train on all systems and tools used in our business

Perfect Candidate Profile: We're seeking someone who may be:

• A college student studying web design, computer science, graphic design, marketing, or related fields
• A recent graduate exploring web design as a career path
• Someone with basic design skills (Photoshop, Canva, etc.) wanting to learn professional web development
• A basketball enthusiast who understands player needs and community preferences
• An individual with creative hobbies (graphic design, photography, digital art) looking to apply skills professionally
• Someone who enjoys problem-solving and isn't afraid to experiment with new technology

Our Training Philosophy: Since this is likely the intern's first professional web design role, our comprehensive 2-week training program will cover:

• Industry-standard web design platforms and development tools from beginner to intermediate level
• SEO fundamentals and implementation techniques
• Basketball market-specific design principles and user experience best practices
• Professional workflow and project management skills

We believe in developing talent rather than requiring it upfront. This internship is specifically designed to transform someone's basic computer and creative skills into professional web design expertise while building technical confidence through guided autonomy.

The ideal candidate brings curiosity, creativity, attention to detail, and willingness to learn – we'll provide all the technical training and industry knowledge through mentorship and hands-on experience.

Contact Information