Entry by Pat Patterson
We launched our blog in June, and every so often I will check our Google Analytics account to determine how many people visit our blog and how they find our blog in the first place. Today, I noticed a trend that somewhat surprised me – the majority of traffic to Indiana INTERNnation is directed from our social media marketing, more specifically Facebook.
This made me think – although all organizations and websites are different, if you are not using social media to market your organization, you are missing out on a large, free opportunity to increase your exposure. Specifically, I encourage all organizations to market your internship opportunities or at least links to your opportunities through your social media accounts.
Think about it – Facebook was created for university and college students, a majority of which use Facebook at least once a day. If you want to advertise an internship meant for university and college students, why not post your opportunity in a forum that is likely to be viewed by your target audience?
Also, think about ways to utilize the web virally. Posting your internship opportunities through social media allow students to share or repost your internship via Facebook or Twitter. In addition, if you have an internship posting on your website, include an option for individuals to share the posting via Email, Facebook, Twitter, MySpace, Google Buzz, etc. (Check out the share option we have at the end of this entry – feel free to share this article 🙂 ). The more exposure your internship opportunities have, the more student applications you will receive, and the more selective you can be when choosing your intern.
