Entry by Pat Patterson
Your organization’s brand determines its reputation, which will in turn determine how well your organization will perform. Therefore, it is important to periodically ask yourself if you are effectively doing all you can to take charge of your brand. Even if you are not hiring interns or employees for the fall, consider attending campus career fairs to spread awareness of your organization and its future work opportunities.
Consider these results from NACE’s 2010 Recruiting Benchmarks Survey, citing career fairs as the most effective branding tool:
More than 90 percent of employers taking part in NACE’s 2010 Recruiting Benchmarks Survey cited branding to the campus as very important to their program. In addition, more than 90 percent cited career/job fairs, the corporate web site, and building relationships with key faculty as the tools and activities they use to build their brand. Nearly two-thirds of those using career/job fairs said they were very or extremely effective in helping them meet their branding goals, while approximately 64 percent cited building relationships with faculty as very or extremely effective.
Though used for branding purposes by 95.5 percent of respondents, the corporate web site lagged some in terms of effectiveness, with 56 percent rating it as very or extremely effective.
If you are not signed up to attend any fall campus career fairs, now is a good time to register. Check out our Events page at www.workandlearnindiana.com to view the upcoming career fairs near you.
