Last Updated:Oct 25th, 2023
With us being a Personal Services Agency for the elderly, the whole internship is centered around our caregivers, clients, their families and our residents. We provide non-medical caregivers in either a 1:1 environment in the client's home/facility or in one of our 3 dementia-care Story Cottages. We have locations in Indianapolis, IN, Carmel, IN, Lafayette, IN, The Villages, FL and Punta Gorda, FL. Marketing/Communication Interns will have access to all departments of our company. They will be introduced to HR, Accounting/Finance, Sales, Care Management, Client Coordination and Marketing/Communication/Event Planning. Interns will learn how all the various departments work together to accomplish our mission of hiring exceptional people who deliver personalized service and consistent care to our clients/residents.
Our previous interns have developed many skills during their time with us. They have strengthened their interviewing skills as a result of shadowing applicant interviews with our recruiters. Our interns also develop stronger networking skills as a result of attending client meetings, job fairs and networking events with our staff members. As a whole, their communication skills improve drastically, due to the daily phone, email and in person interaction that they have with our clients, caregivers, community partners, vendors, Executive Leadership and internal staff members.
Our interns spend designated mentoring time with our Director of Human Resources to learn about DISC and StrengthsFinder assessments, as well as other career development/career pathing objectives. Interns are encouraged to discover and strengthen their "professional voice" during their time with us through the use of daily/weekly journaling about their internship experiences.
- Market Research: Conduct research on industry trends, competitors, target audiences, and customer preferences to gather insights that inform marketing strategies and decision-making.
- Content Creation: Assist in creating compelling content such as reviewing blog posts, social media updates, website copy, and email newsletters to engage the target audience and promote brand awareness.
- Social Media Management: Help manage and maintain social media platforms by creating posts, monitoring engagement, responding to comments, and analyzing metrics to optimize performance.
- Campaign Support: Assist in the planning, execution, and tracking of marketing campaigns across various channels, including digital advertising, email marketing, print materials, events, etc.
- Data Analysis: Collect and analyze marketing data, such as website analytics, campaign results, and customer surveys, to evaluate the effectiveness of marketing efforts and generate insights for improvement.
- Marketing Collateral: Collaborate with the design team (Kirstin) to create marketing materials such as brochures, presentations, infographics, and videos that effectively communicate the brand's value proposition and key messages.
- Event Support: Help with the planning, coordination, and execution of marketing events such as senior expos, conferences, and any SHC-related event.
- Brand Monitoring: Monitor brand mentions and online conversations related to the company, industry, and competitors to identify opportunities for engagement, address customer inquiries, and manage the brand's online reputation.
- Collaboration and Reporting: Work closely with cross-functional teams, such as sales, design, and product development, to align marketing efforts and provide regular updates on project progress, performance metrics, and key findings.
- Interest in Social Media Marketing
- Able to create video content for TikTok/Reels
- Proficient in written communication
- Proficient in Excel
- Graphic Design Experience preferred (Canva)
- Willing to provide Tik Tok handle or website to showcase video editing capabilities
• Knowledge of marketing strategies, including continuing education of new marketing tactics and tools
• Strong verbal and written communication skills
• Ability to translate complex research into common language
• Proficiency with word processing, spreadsheet and presentation software
• Aptitude with various social media platforms as well as the data tracking tools associated with them
• Ability to quickly learn and process information
• Organization and time management skills